ATTITUDE 1.1
[Introduction & Elements]
[Introduction & Elements]
Concept
- Favourable or unfavourable – concerning objects, people or events.
- It reflects how one feels about something.
- Developed through learning, family, society.
“Attitude is a tendency to
evaluate an object or symbol of that object in a certain way.”
- Scotland
"Attitudes are evaluate judgements
concerning objects, people or events.”
- Robbins
"The word attitude describes a
persistent tendency to feel and behave in a particular way toward some object.”
- Joseph
Nature
- Attitude affects behaviour of an individual by putting him ready to respond favourably or unfavourably to things in his environment.
- Attitudes are acquired through learning right from childhood till the end.
- Attitude is a psychological phenomenon which can be observed by the behaviour of an individual.
Measurement of Attitude
- Speed of Work
- Overall Behaviour
(to be continued...)
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