ATTITUDE 1.1

ATTITUDE 1.1 
[Introduction & Elements]

          Concept        

• Favourable or unfavourable – concerning objects, people or events.
• It reflects how one feels about something.
• Developed through learning, family, society.

Definitions

“Attitude is a tendency to evaluate an object or symbol of that object in a certain way.”

- Scotland

"Attitudes are evaluate judgements concerning objects, people or events.”

- Robbins

"The word attitude describes a persistent tendency to feel and behave in a particular way toward some object.”

- Joseph  

 Nature

• Attitude affects behaviour of an individual by putting him ready to respond favourably or unfavourably to things in his environment.
• Attitudes are acquired through learning right from childhood till the end.
• Attitude is a psychological phenomenon which can be observed by the behaviour of an individual.

Measurement of Attitude

1. Speed of Work
2. Overall Behaviour

 (to be continued...)