PERCEPTION 1.3

 PERCEPTION 1.3

Social Perception is very important during the team work. We have to coordinate and cooperate with our fellow team members. In lack of social perception in organisation, Organisation Behaviour (OB) becomes weak.

By now we understand that,

• Perception is a selective process as people can sense only limited amount of information in the environment, they are very selective by nature.
• By selection process certain aspects of the information/ data are screened out and others are accepted.
• The accepted aspects remain in the awareness of the people. This is known as perceptual selectivity. 

Factors affecting Perceptual Selectivity:

    1. External Factors: 

        a. Size, b. Intensity, c. Repetition, d. Novelty & Familiarity, e. Contrast, f.  Motion

2. Internal Factors:

    a. Self Concept, b. Beliefs, c. Expectations, d. Perceptual Defense

Now let's talk about these factors affecting Perceptual Selectivity in brief,

1. External Factors

2. Internal Factors

Social Perception: Social Perception is very important during the team work. We have to coordinate and cooperate with our fellow team members. In lack of social perception in organisation, Organisation Behaviour (OB) becomes weak. Social Perception contains two parties – Perceiver and Perceived.

Main features of Social Perception:

• Characteristics of perceiver and  perceived both influence the process of perception.
• Similarly, our negative qualities like ego, unnatural self esteem, unreal expectations, affect negatively the perception process and leads to wrong perception.
• Participants of formal organisation continuously perceive others and be perceived by others.

Social Perception has three important elements,

1. Stereotyping
2. The Halo Effect
3. Attribution

Now let's relate all these three elements with three different movies respectively,

1. MY NAME IS KHAN

2. ROCKET SINGH: Sales Man of The Year

3. LAKSHYA

1. Stereotyping: Stereotyping greatly influences social perception in today’s organisations. Stereotyping means judging someone on the basis of one’s perception of the group to which he belongs. The person is not perceived as an individual with specific characteristics but on the basis of his group characteristics. Common stereotyped group include managers, young people, sales personnel, union members, well dressed workers.

2. The Halo Effect: The Halo Effect is known when we draw a general impression (negative or positive) about an individual based on his one single trait. It refers to tendency of judging people on the basis of single quality may be favourable or unfavourable. In organisations, the halo effect is important in understanding an individual’s behaviour, specially when judgement or evaluation must be made. For example, perceptions between a shabbily dressed and well dressed candidate.

Attribution is the process of explaining the behavious of their own or others. There are two basic ways we may explain the behaviors of others.  First, we may explain the behaviors with respect to the person's personality.  Second, we may explain the behaviors with respect to situations.

 Thus, in social perception, people use two types of attribution, 

(i) Dispositional Attribution, (ii) Situational Attribution.

   

(to be continued)