COMMUNICATION 1.7

 COMMUNICATION 1.7

[PRINCIPLES OF EFFECTIVE COMMUNICATION & 
IMPORTANCE OF BUSINESS COMMUNICATION]

 (i) Principle of Clarity, (ii) Principle of Completeness, (iii) Medium of Communication, (iv) Principle of Integrity, (v) Principle of Strategy, (vi) Principle of Timeliness, (vii) The Rule of Feedback.

(i) Principle of Clarity

• The objective of the communication must be clear.
• Manager should know what he wants to communicate.
• He should always keep in view the education, experience & familiarity with the language of the receiver.
• Communication should be in an easily understandable language.

(ii) Principle of Completeness

• An effective communication must be adequate & complete in all respects.
• All the necessary information must be there.
• If something valid is missing, this might result in an incorrect meaning.

(iii) Medium of Communication

• Medium of communication must be carefully selected.
• It depends on subject matter, urgency of communication, situation etc.

(iv) Principle of Integrity

• Communication is a tool for maintaining necessary cooperation between superior & subordinates for attaining organizational objectives.
• Messages should not be mutually conflicting so that any chaos & confusion could be avoided.

(v) Principle of Strategy

• Principle of Strategy means strategic use of communication.
• There should be a good superior-subordinate relationship based on openness and trust.
• Everybody should feel free to communicate, to make suggestions and share ideas.
• There must the right climate in the organization to facilitate communication.

(vi) Principle of Timeliness

• Any information is useless if its not communicated to the proper person on time.
• All communication should be made on time to remain effective.
• Communication made late serves no purpose.

(vii) The Rule of Feedback

• As per this rule, two more additional steps are required to complete the process of communication.
• 1. Acceptance of communication by receiver, 2. Feedback to the sender.
• There should be a follow up communication to know if the receiver has got the message correctly or not.
• Feedback is necessary to ensure understanding.

 Importance of Business/ Professional Communication

1. Professional communication plays a crucial role in any organization.
2. Whether It’s Verbal Communication like face to face or telephonic conversation, meetings, seminars, conferences, instructions, presentations, group discussions, interviews et al.
3. …Or It’s Written Communication like memos, letters, e-mails, faxes, notices, circulars, newsletters, reports, proposals, research papers, manuals, in-house journals, brochures et al.
4. All managerial or administrative activities involve communication be it planning, organizing, recruiting, or decision making.
5. The various types of communication not only help an organization to grow, but also enable the communicators to develop certain attributes.
6. The higher your position, greater is your need to communicate (effectively).
7. To become an effective communicator, there is one and only one key: Communicate, Communicate and Communicate…
8. It’s very necessary that all forms of communication (both verbal and written) should exist in an organization.
9. It’s this communication only which enables employees to work together.
10. It’s impossible for an organization to survive without communication.

(to be continued...)