Tuesday 25 August 2020

Present Like A Pro: Start with A Surprise!

Present Like A Pro: Start with A Surprise!

Did you know that you normally lose 90% of your audience within the first 5 minutes of your presentation? If you get 60 minutes to present, you do not get 60 minutes worth of attention. 

According to experts, public speaking is one of the most important and beneficial skill sets for your career. It helps to increase confidence and shapes the perception of others about you when you deliver a presentation.

According to experts, public speaking is one of the most important and beneficial skill sets for your career. It helps to increase confidence and shapes the perception of others about you when you deliver a presentation.

Wondering how to start a presentation that makes your audience sit up in their seats with excitement? Presentation starters like these are key to grabbing your audience's attention and making the most of the time allotted to you.

"Today, you will learn something that will add 10 years to your life." "20 years from now, your job won't exist." 

"Did you know that more people have access to a mobile phone than a toilet?" 

Knowing how to start a presentation is just as crucial as the message you're trying to convey. If you can't start it effectively, you might not be able to leave a strong enough impact by the end of it.

Hooking your audience is no easy feat, especially if you are on a short timeline but it is a vital piece of the puzzle if you want to be able to perform presentations that leave people engaged and wowed!

A hook or grabber is the part of your presentation that compels an audience to sit up and pay attention. It should come at the beginning of your talk, where it can do the most good. 

Audiences have a lot on their minds as they prepare to listen to your remarks. They might in fact be attending a number of presentations that week. 

So you need to let them know right away that you're the speaker who is going to be interesting. Once engaged, listeners will stay with you. That is, as long as the body of your speech doesn't fail to live up to expectations. But it's that hook that gets everything started.

What then does a good speech hook do? 
(1) It resonates with the audience. 
(2) It surprises them. 
(3) It's concise. 
(4) It taps into something larger than your topic. 

Presentation coach, Patricia Fripp, claims that a presenter has approximately 30 seconds to capture interest before an audience’s attention gets lost. Let’s take a look at the top presentation hook ideas you can use to start your presentation and focus your audience‘s attention on your message:

(a) Tell a Story.
Storytelling has been known to increase audience retention by up to 26%. Storytelling is one of the most powerful ways to open up a presentation due to its ability to create and demonstrate human connections. When a presentation is able to communicate emotion and a relatable experience with an audience, they are not only more likely to listen to what is being said but also trust the presenter. Include a brief story in the introduction of your presentation that incorporates and delivers your message clearly, energetically, and empathetically.

(b) Surprise Your Audience.
Interesting or surprising statistics get straight to the point and keep your listeners on the edge of their seats. Audiences can quickly grasp what points the speaker is trying to make and they won’t feel lost with any abstract information. Statistics give a presentation concrete purpose and can also provide credibility to the presenter. Make sure to round up the stats – it is easier for people to grasp whole numbers over than decimal points. Try using an infographic, this provides a visual aid for the audience and also reinforces the main points.

(c) Use Their Imaginations.
Open your audience’s mind. Mentally engaging the audience creates an image in their head, as well as suspense. Try beginning a sentence with “close your eyes and imagine…” then follow with something that relates to your message. This will set the tone for your entire presentation.

(d) Make Them Laugh.
Humor can be integrally persuasive and lighten the mood. Laughter also makes you accessible and can cause the audience to feel more comfortable and engaged with your words.

(e) Imply Action.
Throughout the presentation, mention attainable goals and plans of actions each individual can take. Use language such as “We can,” “We will,” etc.. This gives your audience purpose, inspiration, and directly involves them in the presentation’s content.

(f) Interact with the Audience.
Ask rhetorical questions. Getting the audience involved and thinking about potential answers creates a give-and-take relationship between the speaker and the audience. Having interactions with the audience is known to be more persuasive and enjoyable rather than someone speaking at the audience for a period of time.

(g) Grab Them with a Quote.
Quotes give you the ability to utilize an expert’s take on the subject. Use an inspirational, astounding, or meaningful quote to hook the audience and make your presentation more memorable. Ensure the quote relates to your content in some way and lays the foundation for your presentation as a whole.

(h) Trigger their Senses. 
Visuals trigger imagination and people process visuals better and more quickly than words, which can make your presentation more enjoyable and memorable. Open with images that arouse intrigue, or even a little bit of confusion. This way, you can easily grab the audience’s attention and proceed with your message and goals.

(i) Use Props.
Get creative by incorporating props into your presentation, which will also offer a different type of visual for your audience. Incorporate some humor to lighten the tone and relax your audience as well. When using props, however, be careful about how they’re used, if paraded around too much, they can distract from the rest of your presentation.

(j) Give them Anxiety.
You can capture an audience’s attention by reminding them of their own fears or worries. Anxiety is characterized by uncertainty and can be magnified by our inability to foresee the future. A worrisome statistic, visual, or statement will activate the amygdala, stimulating worry or doubt in the brain and priming the audience to pay attention. Don’t go about scaring your audience, but instilling a bit of distress will certain
ly get them to listen.

SUMMARY

(i) Use a surprising metaphor - straight to the problem.
(ii) Arouse curiosity.
(iii) Trigger the audience imagination. 
(iv) Provide a reference to a historical event.
(v) Leverage historical events. 
(vi) Deliver a compelling sound bite.
(vii) Make them laugh bring it to life - show an appealing picture. 
(viii) Make a startling assertion.
(ix) Break common belief and provoke the audience. 
(x) Use quotations to grab them. 
(xi) Use quotations differently.
(xii) State a shocking fact questions and audience interaction. 
(xiii) Quote a foreign proverb.
(xiv) Take them through a "what if" scenario.
(xv) Storytelling. 
(xvi) Combine more hooking techniques together.

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